Giropoma’s Joya apple awarded the 2026 Flavor of the Year seal

2026 has begun with great news for Giropoma: our Joya apple has been awarded the 2026 Flavor of the Year seal, a distinction that highlights its organoleptic quality and the satisfaction of consumers who have already had the opportunity to taste this exclusive variety.

What the flavor of the year seal represents

The Flavor of the Year seal is a quality distinction granted directly by consumers after blind taste tests. During these evaluations, participants assess key aspects such as taste, texture, aroma, and overall impression, without knowing the brand. This process guarantees objective recognition, based solely on the real consumption experience.

Obtaining this seal means that the product has successfully met the standards of excellence established by the organization and has been highly rated by the public.

Giropoma, the only producer of joya in spain

Giropoma is currently the only producer of the Joya variety in Spain, making this apple a distinctive offering within the national market. It is grown following strict quality, sustainability, and proximity criteria — values that are part of our DNA.

Commercialization begins this month

This very month, we have officially launched the new Joya apple campaign, bringing to market a fruit that stands out not only for its quality but also for its recent recognition. The start of the season is therefore strengthened by this seal that endorses its excellence.

Joya is an apple that captivates both inside and out. Its main characteristics include:

• A well-balanced flavor, with a very pleasant combination of sweetness and acidity
• A crisp and juicy texture that remains stable until consumption
• An attractive appearance, with bright reddish tones
• Great versatility, ideal both for fresh consumption and culinary uses

This combination of attributes has played a decisive role in its positive evaluation during consumer tastings.

The 2026 Flavor of the Year seal adds to the 2024 Flavor of the Year recognition previously received by Giropoma, further consolidating a trajectory marked by excellence and commitment to quality.

This new distinction encourages us to continue working with the same dedication as always, focusing on differentiated varieties and offering apples that truly stand out for their flavor.