Giropoma - Imatges web (34)

Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

Giropoma has attended the 23rd edition of POMATEC 2023 that took place on November 24, 2023 at the Montgrí Cinema in Torroella de Montgrí. This is the Technical-Economic Day of the Apple, organized annually by AFRUCAT, the City Council of Torroella de Montgrí and the Protected Geographical Indication Apple of Girona. A session aimed at all those interested in the cultivation of apple trees.

The inauguration of the day was led by Jordi Colomí, mayor of Torroella de Montgrí; Montsé Barón, president of Afrucat; and representatives of the Diputació de Girona and the Department of Climate Action, Food and Rural Agenda (DACC).

Then, one of the responsible of the DACC, spoke about the construction and rehabilitation of housing for farm workers and the plant in Catalonia, exposing their requirements and the regulations applicable to housing, aid and examples of housing of the company Modulaya. Then, Philipe Binard, president of Freshfel, shared with all attendees the update of the European apple crop forecasts for this summer.

After the break, Sara Ruiz, head of the Afrucat Market Surveillance Department, showed an infolinear of the evolution of the selling price of apples in Spain from 2015 to the present. Then began the round table on the marketing of apples in the European Union, moderated by Manel Simon, general director of Afrucat, where several representatives of the French and Italian production, and from different areas of the Spanish State participated.

Finally, Javier Sirvent, Technology Evangelist, spoke about Artificial Intelligence in the company and its use.

A day framed in the 629th Fair of San Andreu de Torroella de Montgrí, one of the oldest in Catalonia, structured as a true multisectoral fair, with numerous complementary events to the commercial, agricultural and livestock show, to reinforce its recreational and cultural style.

Giropoma technicians, producers and sales representatives attended on behalf of the company.

About Afrucat and Giropoma

Afrucat, one of the organizers of the conference, is the Fruit Business Association of Catalonia, whose mission is to defend the viability and future of Catalan fruit companies and the population that depends on them; to promote the exchange of information, technology transfer and agricultural advice; to support innovation, internationalization and territorial differentiation of production; and to promote fruit consumption among society and knowledge of market demands. It works with the vision of promoting Catalan fruit growing towards the leadership of global fruit growing and to become an international reference in fruit markets.

Giropoma is one of the associates of this entity, which provides its members with different services -such as, for example, advice, staff recruitment, etc., monitoring tools and materials -forecasts, indicators, protocols, etc., and dissemination and marketing actions -presence in fairs and conferences, as well as dissemination of campaigns, etc.

Photo: City Council of Torroella de Montgrí