Giropoma - Imatges web (35)

Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

From 7 to 9 February 2024, Giropoma has participated in the Fruit Logistica Fair in Berlin. For more than 15 years the company has been present at the world event of the fruit and vegetable sector, an ideal space to strengthen relationships with customers, create synergies and business connections and share opinions.

Innovation is the essence of this world leading fair, which annually brings together the fruit and vegetable sector throughout its value chain, from the producer to the point of sale, including the product, machinery, technology, logistics, automation and digitization, among others.

This year’s edition, under the theme “The heartbeat of the Fresh Produce Business“, showcased more innovative products and solutions. Intelligent agricultural machinery and irrigation systems or fruit varieties resistant to common diseases, were some of the innovations that have been highlighted at this year’s fair.

Giropoma, within the stand of the Protected Geographical Indication Poma de Girona, made available to the attendees corporate information and a sample of the main formats that are marketed. The director, Àlex Creixell, as well as members of the company’s sales team could also be found there. “We have been coming to Fruit Logistica for many years to show our product, with the PGI Poma de Girona, which at the European level has a very important recognition of quality,” shared Creixell.

As for this year’s participation, the figures have been higher than the previous year, since it has been characterized by an increase in exhibition space. This year 2024 has broken a new record with more than 2,770 exhibitors from 94 countries from all continents and more than 66,000 visitors from 145 countries around the world.

This very positive trend in figures shows the increased interest in the sector and high expectations for the next edition, which will take place from February 5 to 7, 2025.