16/02/2024

Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

From 7 to 9 February 2024, Giropoma has participated in the Fruit Logistica Fair in Berlin. For more than 15 years the company has been present at the world event of the fruit and vegetable sector, an ideal space to strengthen relationships with customers, create synergies and business connections and share opinions.

Innovation is the essence of this world leading fair, which annually brings together the fruit and vegetable sector throughout its value chain, from the producer to the point of sale, including the product, machinery, technology, logistics, automation and digitization, among others.

This year’s edition, under the theme “The heartbeat of the Fresh Produce Business“, showcased more innovative products and solutions. Intelligent agricultural machinery and irrigation systems or fruit varieties resistant to common diseases, were some of the innovations that have been highlighted at this year’s fair.

Giropoma, within the stand of the Protected Geographical Indication Poma de Girona, made available to the attendees corporate information and a sample of the main formats that are marketed. The director, Àlex Creixell, as well as members of the company’s sales team could also be found there. “We have been coming to Fruit Logistica for many years to show our product, with the PGI Poma de Girona, which at the European level has a very important recognition of quality,” shared Creixell.

As for this year’s participation, the figures have been higher than the previous year, since it has been characterized by an increase in exhibition space. This year 2024 has broken a new record with more than 2,770 exhibitors from 94 countries from all continents and more than 66,000 visitors from 145 countries around the world.

This very positive trend in figures shows the increased interest in the sector and high expectations for the next edition, which will take place from February 5 to 7, 2025.

CRONOLOGY

› Fresh, intense and versatile, that’s Joya®

› The Pink Lady®, a successful variety developed under the Club formula

› Giropoma attends the 39th Fruit Day organized by the Institute of Agri-Food Research and Technology

› Golden, one of the most appreciated apples by consumers

› Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

› The Giropoma production area, the ideal environment for apple tree growing

› The forecasts are successfully achieved and Giropoma closes the harvest with an apple that stands out for its quality

› Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

› Giropoma starts up a new robotic line for the selection and packaging of its apples

› Giropoma collaborates once again this year in the solidarity initiative Gala Pro Baix Ter 2023

› Giropoma predicts a good season despite the drought

› Giropoma attends the Summer Fruit Day organized by the Institute of Agrifood Research and Technology

› Giropoma collaborates one more year in the solidarity initiative Gala Pro Baix Ter that will take place on September 30th

› Giropoma is committed to the formation of professionals in the agri-food sector

› The irrigation system based on soil moisture sensors allows Giropoma to be more eficient

› PICKBEST project, determination of the optimal harvest time to satisfy the consumer and adapt to new preservation technologies

› POMELIFE project, renaturalization and promotion of biodiversity in apple tree plantations in Girona

› SCABKILL project, rationalization of the use of phytosanitary products in the control of apple scab

› Candine, the new apple that Giropoma has started to commercialize

› The organic production and marketing line, the Giropoma’s new commitment

› Giropoma attends the 38th Fruit Day organized by the Institute for Agrifood Research and Technology

› Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

› Giropoma starts planting new apple tree farms, which will last until March

› Giropoma’s new commitment to technology: mechanization of the tray packing line

› Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

› Giropoma’s 7 apple varieties: properties and benefits

› Giropoma is committed to energy self-consumption, thanks to an installed capacity of 550 kW of solar panels

› Pink Lady®, one of the varieties produced by Giropoma, organizes the initiative ‘Adopt a tree’

› For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

› Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

› Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

› Giropoma boosts its digital presence through new social media channels

› La Gala PRO BAIX TER

› POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

› Frui3CAT New varieties of fruit resistant to pests and diseases and of high sensory quality

› Fresnack: healthy fruit snack