02/04/2024

The Pink Lady®, a successful variety developed under the Club formula

The Pink Lady® apple was born in 1973 in Australia, and it was not until 1994 – 1995 that the first trees of this variety were planted in Europe, more precisely in France. In 1997, nursery owners, growers and distributors joined forces to create the Pink Lady® Europe association, and in 1998-1999, Spanish and Italian growers joined the Pink Lady® adventure.

Pink Lady® is the trade name and registered trademark of the Cripps Pink variety, a variety that has been developed under the Club umbrella, which means that it must meet specific quality and packaging standards, is produced and marketed by a limited number of growers and distributors, of which Giropoma is a member, and has to follow specific practices committed to the environment.

The Pink Lady® is an apple that stands out for its bicolor tone between reddish pink and pale green. It has a thin skin and a very aromatic cream-colored flesh, with a crunchy and juicy texture and a medium to large size. In terms of flavor, it combines very balanced sweetness with acidity. Its development is fast, especially with strong thermal differentials between day and night, and its optimum harvest time is November.

It is an ideal apple for eating fresh, making juices and is widely used in salads and to accompany meat and fish.

CRONOLOGY

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› The Pink Lady®, a successful variety developed under the Club formula

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› Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

› Giropoma starts up a new robotic line for the selection and packaging of its apples

› Giropoma collaborates once again this year in the solidarity initiative Gala Pro Baix Ter 2023

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› Giropoma attends the Summer Fruit Day organized by the Institute of Agrifood Research and Technology

› Giropoma collaborates one more year in the solidarity initiative Gala Pro Baix Ter that will take place on September 30th

› Giropoma is committed to the formation of professionals in the agri-food sector

› The irrigation system based on soil moisture sensors allows Giropoma to be more eficient

› PICKBEST project, determination of the optimal harvest time to satisfy the consumer and adapt to new preservation technologies

› POMELIFE project, renaturalization and promotion of biodiversity in apple tree plantations in Girona

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› Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

› Giropoma starts planting new apple tree farms, which will last until March

› Giropoma’s new commitment to technology: mechanization of the tray packing line

› Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

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› For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

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