22/04/2024

Fresh, intense and versatile, that’s Joya®

In the world of fruit, few things rival the juiciness and taste of a good apple. And when it comes to an exceptional apple, Joya® stands out as one of the most desirable varieties for its taste balance, crisp texture and vibrant red color. It is the result of decades of careful cultivation and selection, which has resulted in a superior quality fruit that attracts apple lovers around the world.

La Joya® is the registered trademark and trade name for the Cripps Red variety. It is a variety developed under the Club umbrella, which means that it has to meet high quality and packaging standards, it is produced and marketed by a limited number of growers and distributors, of which Giropoma is part, and it has to follow specific and environmentally committed practices.

One of the most distinctive characteristics of Joya® is its intense red color on a yellowish-green background. It stands out for its sweetness and its powerful acidic touch, making it the ideal combination for consumption in good weather. A firm, crunchy and juicy apple that is harvested between November and December and can be found until the end of July.

Its properties and attributes make it a perfect choice both for fresh food and for inclusion in countless recipes, from salads, to accompany meat and fish, to desserts.

It provides water, minerals and vitamin C that your body needs to face the day with energy, an essential option for a healthy, balanced and nutritious diet.

CRONOLOGY

› One more year, Giropoma joins the solidarity initiative of the Gala Pro Baix Ter, which will take place on May 26th

› Fresh, intense and versatile, that’s Joya®

› The Pink Lady®, a successful variety developed under the Club formula

› Giropoma attends the 39th Fruit Day organized by the Institute of Agri-Food Research and Technology

› Golden, one of the most appreciated apples by consumers

› Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

› The Giropoma production area, the ideal environment for apple tree growing

› The forecasts are successfully achieved and Giropoma closes the harvest with an apple that stands out for its quality

› Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

› Giropoma starts up a new robotic line for the selection and packaging of its apples

› Giropoma collaborates once again this year in the solidarity initiative Gala Pro Baix Ter 2023

› Giropoma predicts a good season despite the drought

› Giropoma attends the Summer Fruit Day organized by the Institute of Agrifood Research and Technology

› Giropoma collaborates one more year in the solidarity initiative Gala Pro Baix Ter that will take place on September 30th

› Giropoma is committed to the formation of professionals in the agri-food sector

› The irrigation system based on soil moisture sensors allows Giropoma to be more eficient

› PICKBEST project, determination of the optimal harvest time to satisfy the consumer and adapt to new preservation technologies

› POMELIFE project, renaturalization and promotion of biodiversity in apple tree plantations in Girona

› SCABKILL project, rationalization of the use of phytosanitary products in the control of apple scab

› Candine, the new apple that Giropoma has started to commercialize

› The organic production and marketing line, the Giropoma’s new commitment

› Giropoma attends the 38th Fruit Day organized by the Institute for Agrifood Research and Technology

› Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

› Giropoma starts planting new apple tree farms, which will last until March

› Giropoma’s new commitment to technology: mechanization of the tray packing line

› Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

› Giropoma’s 7 apple varieties: properties and benefits

› Giropoma is committed to energy self-consumption, thanks to an installed capacity of 550 kW of solar panels

› Pink Lady®, one of the varieties produced by Giropoma, organizes the initiative ‘Adopt a tree’

› For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

› Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

› Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

› Giropoma boosts its digital presence through new social media channels

› La Gala PRO BAIX TER

› POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

› Frui3CAT New varieties of fruit resistant to pests and diseases and of high sensory quality

› Fresnack: healthy fruit snack