13/10/2025

Giropoma participates in Fruit Attraction 2025, which unveiled new pavilions and highlighted innovation and sustainability

Giropoma has participated once again in the Fruit Attraction 2025 Fair, which was held in Madrid from September 30 to October 2. This is one of the most important events worldwide for the marketing of fruit and vegetables and has established itself as a strategic meeting point for operators, retailers, and professionals in the sector.

This year’s edition stood out for the addition of new pavilions, a new feature that has made it possible to expand the exhibition area and improve the division into geographical areas. Fruit Attraction thus reinforces its role as a driver of commercial connections at a key moment for planning campaigns and opening new markets.

Innovation and knowledge at the heart of the fair

With the premises of marketing, innovation, quality, and knowledge, Fruit Attraction 2025 has presented itself as the promotional tool par excellence for the fruit and vegetable sector, with the aim of boosting international activity and enhancing interaction between all players in the value chain.

One of the most notable areas was the Innovation Hub, which brought together the latest developments and the best products and services from exhibitors. This area also hosted the Innovation Hub Awards, which recognize the most disruptive solutions in the sector.

New this year were the Best Stand Awards, which recognized the most surprising, innovative, and sustainable spaces, as voted on by attendees.

Since its inception, Giropoma has been present at the Fruit Attraction Fair, which has become an ideal space for strengthening customer relationships, establishing synergies, and exploring new business opportunities. Participation in the 2025 edition reaffirms the company’s commitment to innovation, quality, and internationalization, three key points for addressing the current challenges facing the fruit and vegetable sector.

CRONOLOGY

› Giropoma participates in Fruit Attraction 2025, which unveiled new pavilions and highlighted innovation and sustainability

› Perfect ripeness: when is the best time to harvest our apples?

› Technical exchange and innovation: Giropoma in Piemonte

› The Gala: the ideal choice for families

› The Summer Fruit Conference and the presentation ceremony for the first apple from Girona mark the start of the 2025 harvest

› Giropoma forecasts a new high quality harvest thanks to weather conditions

› The Golden: the star of homemade desserts

› The role of insects in apple production

› Fuji, the queen of healthy snacks, salads and sauces

› Flowering and budding of apple trees: a decisive period for Giropoma production

› Spring lunches and snacks with Joya®: creative, nutrient-packed ideas

› Candine, a refreshing and balanced taste

› Giropoma reaffirms its commitment to innovation by attending the 40th Fruit Day organized by IRTA

› Giropoma explores apple production in Brazil to remain at the forefront of the industry

› Giropoma consolidates its international presence at the Fruit Logistica in Berlin

› Pink Lady in the creative kitchen: sweet and savory contrasts

› The 2024 harvest ends with an increase in apples of good size and excellent sugar content

› Pink Lady, the apple on the table and in social initiatives

› La Granny Smith, the bakery apple

› Giropoma participates in the Fruit Attraction Fair, which this year focuses on technological innovation in the sector

› Giropoma favours biodiversity in the field for sustainable pest control

› Giropoma kicks off the 2024 harvest with the traditional summer Fruit Day and the symbolic act of the first apple of Girona

› La Gala, a much-loved apple

› Intense and bright red, this is Red Delicious

› Giropoma forecasts a very good harvest

› New filtration station enables Giropoma to reduce water consumption

› Giropoma participates again in the solidarity initiative Gala Pro Baix Ter

› Fuji, a crunchy and juicy autumn apple

› One more year, Giropoma joins the solidarity initiative of the Gala Pro Baix Ter, which will take place on May 26th

› Fresh, intense and versatile, that’s Joya®

› The Pink Lady®, a successful variety developed under the Club formula

› Giropoma attends the 39th Fruit Day organized by the Institute of Agri-Food Research and Technology

› Golden, one of the most appreciated apples by consumers

› Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

› The Giropoma production area, the ideal environment for apple tree growing

› The forecasts are successfully achieved and Giropoma closes the harvest with an apple that stands out for its quality

› Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

› Giropoma starts up a new robotic line for the selection and packaging of its apples

› Giropoma collaborates once again this year in the solidarity initiative Gala Pro Baix Ter 2023

› Giropoma predicts a good season despite the drought

› Giropoma attends the Summer Fruit Day organized by the Institute of Agrifood Research and Technology

› Giropoma collaborates one more year in the solidarity initiative Gala Pro Baix Ter that will take place on September 30th

› Giropoma is committed to the formation of professionals in the agri-food sector

› The irrigation system based on soil moisture sensors allows Giropoma to be more eficient

› PICKBEST project, determination of the optimal harvest time to satisfy the consumer and adapt to new preservation technologies

› POMELIFE project, renaturalization and promotion of biodiversity in apple tree plantations in Girona

› SCABKILL project, rationalization of the use of phytosanitary products in the control of apple scab

› Candine, the new apple that Giropoma has started to commercialize

› The organic production and marketing line, the Giropoma’s new commitment

› Giropoma attends the 38th Fruit Day organized by the Institute for Agrifood Research and Technology

› Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

› Giropoma starts planting new apple tree farms, which will last until March

› Giropoma’s new commitment to technology: mechanization of the tray packing line

› Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

› Giropoma’s 7 apple varieties: properties and benefits

› Giropoma is committed to energy self-consumption, thanks to an installed capacity of 550 kW of solar panels

› Pink Lady®, one of the varieties produced by Giropoma, organizes the initiative ‘Adopt a tree’

› For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

› Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

› Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

› Giropoma boosts its digital presence through new social media channels

› La Gala PRO BAIX TER

› POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

› Fresnack: the healthy fruit snack

› Fruit3CAT Nuevas variedades de Frutos resistentes a las enfermedades y de alta cualidad organoléptica