08/03/2023

The organic production and marketing line, the Giropoma’s new commitment

Recently, Giropoma has opted for a new line of production and marketing, the organic apple, identified as GiroBio. Organic production uses biological control of pests and diseases, and favors biodiversity in plantations, with the aim of obtaining high quality products that respect the environment and human health.

This new channel has been the result of market demand and the company’s customers, who have detected the need to satisfy a segment of the population highly sensitized and aware of organic products.

In 2016, Giropoma started working on organic production in an experimental farm, with varieties of commercial interest and other varieties adapted to organic cultivation. From these, the most interesting ones for organic production were selected, from which commercial farm planting began in 2018. Years later, at the beginning of this 2023, the commercialization of this new organic line has started.

To access this market, the company has been certified by the Catalan Council of Organic Agricultural Production (CCPAE), the organic certification that guarantees that the products have been produced or elaborated following the rules of organic agriculture, and that they have been controlled throughout their production, processing, packaging and marketing process.

Giropoma is currently distributing this organic line in national supermarkets, with the aim of consolidating this new channel, combining it with conventional production, which follows the principles of integrated production. For the company, future expectations are foreseen to be successful thanks to the youth of the apple trees located in the farms of the partner-producers.

CRONOLOGY

› The Pink Lady®, a successful variety developed under the Club formula

› Giropoma attends the 39th Fruit Day organized by the Institute of Agri-Food Research and Technology

› Golden, one of the most appreciated apples by consumers

› Fruit Logistica in Berlin, the reference fair of the fruit and vegetable sector and innovation where Giropoma has attended

› The Giropoma production area, the ideal environment for apple tree growing

› The forecasts are successfully achieved and Giropoma closes the harvest with an apple that stands out for its quality

› Giropoma attends the 23rd edition of POMATEC 2023, the Technical-Economic Apple Conference

› Giropoma starts up a new robotic line for the selection and packaging of its apples

› Giropoma collaborates once again this year in the solidarity initiative Gala Pro Baix Ter 2023

› Giropoma predicts a good season despite the drought

› Giropoma attends the Summer Fruit Day organized by the Institute of Agrifood Research and Technology

› Giropoma collaborates one more year in the solidarity initiative Gala Pro Baix Ter that will take place on September 30th

› Giropoma is committed to the formation of professionals in the agri-food sector

› The irrigation system based on soil moisture sensors allows Giropoma to be more eficient

› PICKBEST project, determination of the optimal harvest time to satisfy the consumer and adapt to new preservation technologies

› POMELIFE project, renaturalization and promotion of biodiversity in apple tree plantations in Girona

› SCABKILL project, rationalization of the use of phytosanitary products in the control of apple scab

› Candine, the new apple that Giropoma has started to commercialize

› The organic production and marketing line, the Giropoma’s new commitment

› Giropoma attends the 38th Fruit Day organized by the Institute for Agrifood Research and Technology

› Giropoma participates in Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce business

› Giropoma starts planting new apple tree farms, which will last until March

› Giropoma’s new commitment to technology: mechanization of the tray packing line

› Giropoma participates in Pink Lady®’s annual technical meeting to share the experience of irrigation based on soil moisture sensors

› Giropoma’s 7 apple varieties: properties and benefits

› Giropoma is committed to energy self-consumption, thanks to an installed capacity of 550 kW of solar panels

› Pink Lady®, one of the varieties produced by Giropoma, organizes the initiative ‘Adopt a tree’

› For the fourteenth consecutive year, Giropoma participates in Fruit Attraction, the main meeting point for fruit distribution

› Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

› Giropoma collaborates one more year in the charity initiative Gala Pro Baix Ter 2022

› Giropoma boosts its digital presence through new social media channels

› La Gala PRO BAIX TER

› POM-ZERO: APPLE PRODUCTION MINIMIZING THE USE OF CHEMICAL PHYTOSANITARIES

› Frui3CAT New varieties of fruit resistant to pests and diseases and of high sensory quality

› Fresnack: healthy fruit snack