Category: Integrated production

Giropoma takes part in launching the DevoraPomes campaign to encourage apple consumption among children

Giropoma, together with Fructícola Empordà and Girona Fruits, has launched the DevoraPomes campaign, a communication and outreach initiative aimed at children and the education community, with a planned duration of five years. The project, EU-funded, was created with the aim of raising awareness among children and families about the importance of including apples in a healthy, balanced diet, while also showcasing the IGP Poma de Girona in a fun and approachable way.

The three driving companies bring together the leading apple producers from the Girona region and are part of the Protected Geographical Indication (PGI) Poma de Girona, a seal that guarantees the origin and quality of apples grown in our area.

 

An educational, hands-on approach

The campaign has a very important educational component. Through the schools section of the devorapomes.cat website, teachers and educators will find materials, activities and ideas for working on healthy eating in a participatory and engaging way in the classroom. Schools in the Girona area that want to take part in the campaign and access the workshops and activities can get in touch through the same website.

The stars of the campaign are the DevoraPomes, playful, curious and very greedy imaginary creatures that appear whenever someone bites into an apple with enthusiasm. Through them, children discover the apple varieties grown in Girona: Gala, Golden, Granny Smith and Red Delicious  and their health benefits in a fun, visual way.

Poma de Girona: a local, quality product

Beyond its nutritional value, DevoraPomes champions the worth of local produce. Biting into a Poma de Girona apple means biting into a piece of the land: a product grown right here, with a guaranteed name and origin, that supports local farmers and reduces the environmental impact of transport.

You can find out more about the campaign at www.devorapomes.cat and follow it on social media.

 

Giropoma’s integrated production guarantees a sustainable and environmentally friendly agriculture

All apple trees of Giropoma’s producer-partners are grown following the principles of integrated production. We understand this type of production as an agricultural production model of high quality food that uses natural methods and means of regulation, respectful with the environment and human health, guaranteeing a sustainable agriculture in the long term.

Currently, in Catalonia, 38.451,51 hectares are under integrated production, of which 3.095,80 are in Girona, according to the statistics of integrated production in Catalonia in 2022, published by the Catalan Council of Integrated Production, the entity that works to ensure an integrated production model of quality through methods that respect human health and the environment in Catalonia.

Regarding seed fruit, we detected 5.772,17, of which 2.387,87 are in Girona, positioning it as the second demarcation, after Lleida, with more hectares of seed fruit cultivation produced following the principles of integrated production.

Regarding apple trees, 3.440,43 hectares are destined to this agricultural system, of which 2.384,71 are produced in the Girona area and 1.055,72 in the Lleida area.

In Giropoma, we are certified by the Catalan Council of Integrated Production and, therefore, all our products follow the technical standards and regulations in force that regulate this agricultural production.

220926_Giropoma_Producció Integrada_IMG2

The ladybug is the logo that identifies the products of integrated production, certified by the Catalan Council of Integrated Production and is for the exclusive use of producer operators.

One of our main objectives is to obtain high quality products, as well as to guarantee the health of the producer and consumer. Our commitment is to prioritize biological control methods, reducing the use of chemical products; to favor biodiversity in the field to face possible pests; to minimize water consumption through specific irrigation systems; to guarantee traceability from the field to the client or consumer and to reduce waste.

At Giropoma we work to offer good products, always following the values that define us: the defense of the territory, respect for the environment, proximity, commitment and commitment to people.