Month: February 2026

Giropoma’s Joya apple awarded the 2026 Flavor of the Year seal

2026 has begun with great news for Giropoma: our Joya apple has been awarded the 2026 Flavor of the Year seal, a distinction that highlights its organoleptic quality and the satisfaction of consumers who have already had the opportunity to taste this exclusive variety.

What the flavor of the year seal represents

The Flavor of the Year seal is a quality distinction granted directly by consumers after blind taste tests. During these evaluations, participants assess key aspects such as taste, texture, aroma, and overall impression, without knowing the brand. This process guarantees objective recognition, based solely on the real consumption experience.

Obtaining this seal means that the product has successfully met the standards of excellence established by the organization and has been highly rated by the public.

Giropoma, the only producer of joya in spain

Giropoma is currently the only producer of the Joya variety in Spain, making this apple a distinctive offering within the national market. It is grown following strict quality, sustainability, and proximity criteria — values that are part of our DNA.

Commercialization begins this month

This very month, we have officially launched the new Joya apple campaign, bringing to market a fruit that stands out not only for its quality but also for its recent recognition. The start of the season is therefore strengthened by this seal that endorses its excellence.

Joya is an apple that captivates both inside and out. Its main characteristics include:

  • A well-balanced flavor, with a very pleasant combination of sweetness and acidity
  • A crisp and juicy texture that remains stable until consumption
  • An attractive appearance, with bright reddish tones
  • Great versatility, ideal both for fresh consumption and culinary uses

This combination of attributes has played a decisive role in its positive evaluation during consumer tastings.

The 2026 Flavor of the Year seal adds to the 2024 Flavor of the Year recognition previously received by Giropoma, further consolidating a trajectory marked by excellence and commitment to quality.

This new distinction encourages us to continue working with the same dedication as always, focusing on differentiated varieties and offering apples that truly stand out for their flavor.

 

Participation in Fruit Logistica 2026 strengthens Giropoma’s international projection

Once again, Giropoma actively participated in Fruit Logistica 2026, the leading trade fair for the global fresh produce trade, held from February 4 to 6 in Berlin. An event that, for the 33rd time, has confirmed its role as a key meeting point for the international horticulture industry, connecting markets, innovations, and professionals from around the world.

In a context marked by transforming markets, changes in supply chains, and evolving business models, Fruit Logistica brought together trade visitors from over 150 nations and 2,600 exhibitors from approximately 90 countries. An ideal setting to strengthen business relationships, identify new opportunities, and analyze the main trends in the sector.

At the IGP Poma de Girona, booth, Giropoma presented its range of apples, emphasizing product quality, traceability, and a commitment to sustainable and efficient production. The presence at the fair has allowed the brand to consolidate its position in strategic international markets and strengthen Giropoma’s positioning as a producer committed to the future of the sector.

A constantly evolving sector

This year’s edition has highlighted the need to share knowledge and experiences in a time of global change. Factors such as climate change, rising production costs, market volatility, and evolving consumer habits make in-person exchange more relevant than ever.

In this regard, Fruit Logistica has offered an extensive program of conferences, networking spaces, and presentations that have addressed key topics such as digitalization, sustainability, and innovation, among others. These are areas fully aligned with Giropoma’s strategy, which is committed to the continuous improvement of production and post-harvest processes.

Innovation, Technology, and a Forward-Looking Perspective

Innovation has been one of the main focuses of the fair, with a growing prominence for artificial intelligence, automation, and new technological solutions applied to production, quality control, logistics, and marketing. This approach reinforces the importance of adapting to an increasingly demanding and competitive environment, where technology becomes a key factor in ensuring the sustainability and resilience of the sector.

For Giropoma, participating in Fruit Logistica 2026 has been an opportunity to continue moving forward in this direction, share visions with other industry players, and identify innovative solutions that allow for offering high-quality, safe, and environmentally friendly products.