Tag: POMATEC

Giropoma attended the 25th edition of POMATEC 2025, held on Friday, November 28, 2025, at the Montgrí Cinema in Torroella de Montgrí. This conference, organized by Afrucat, the Torroella de Montgrí City Council, and the Manzana de Girona Protected Geographical Indication, brought together producers, technicians, and professionals from the fruit sector in a landmark event dedicated to analyzing the main challenges and economic opportunities of apple cultivation.

The conference was opened by Jordi Colomí, mayor of Torroella de Montgrí; representatives of the Provincial Council of Girona and the Department of Agriculture, Livestock, Fisheries, and Food of the Government of Catalonia; and the president of Afrucat.

The event began with a presentation by Philippe Binard, president of Freshfel, who analyzed the evolution of the apple harvest in Europe, highlighting the current market situation, the main production areas, and the factors that have influenced the 2025 season.

This was followed by a round table discussion moderated by Manel Simon, CEO of Afrucat, in which several international experts such as Marc Peyres (Blue Whale, France), Vincent Guérin (ANPP, France), Joan Serentill (Afrucat and FEPEX, Spain), Ivan Elies (Nufresco, Spain), and Juan Francisco Rivera-Úrdaz (VIP, Italy) shared their views on the results of the previous season and the forecasts for the new season.

After the break, Marc Peyres presented his paper “Apples in the world: where is the global market heading?”, in which he analyzed the structural and commercial changes that will shape the future of the sector worldwide, with particular emphasis on varietal diversification and new international trade flows.

Next, Frank Maas, scientist and expert in fruit tree propagation, provided an update on the current state of European nurseries and emerging trends in varietal renewal and production planning.

To close the program, Joan Maria Pareta, from Novafrut, presented his paper “Protect to produce: innovation in crop protection systems,” focusing on the importance of adapting protection systems to climate change and extreme weather events to ensure the quality and sustainability of crops.

Giropoma’s participation in this event reaffirms its commitment to training, innovation, and sustainability, which are essential for the future of the apple sector in the Girona region and Catalonia as a whole. Technical and commercial representatives from the company attended to closely follow the economic and technological trends that will shape the new season.

POMATEC 2025 has once again established itself as a forum for knowledge and debate among producers, technicians, companies, and institutions, reaffirming the importance of collaboration and innovation in ensuring the competitiveness of the fruit sector.

Giropoma has attended the 23rd edition of POMATEC 2023 that took place on November 24, 2023 at the Montgrí Cinema in Torroella de Montgrí. This is the Technical-Economic Day of the Apple, organized annually by AFRUCAT, the City Council of Torroella de Montgrí and the Protected Geographical Indication Apple of Girona. A session aimed at all those interested in the cultivation of apple trees.

The inauguration of the day was led by Jordi Colomí, mayor of Torroella de Montgrí; Montsé Barón, president of Afrucat; and representatives of the Diputació de Girona and the Department of Climate Action, Food and Rural Agenda (DACC).

Then, one of the responsible of the DACC, spoke about the construction and rehabilitation of housing for farm workers and the plant in Catalonia, exposing their requirements and the regulations applicable to housing, aid and examples of housing of the company Modulaya. Then, Philipe Binard, president of Freshfel, shared with all attendees the update of the European apple crop forecasts for this summer.

After the break, Sara Ruiz, head of the Afrucat Market Surveillance Department, showed an infolinear of the evolution of the selling price of apples in Spain from 2015 to the present. Then began the round table on the marketing of apples in the European Union, moderated by Manel Simon, general director of Afrucat, where several representatives of the French and Italian production, and from different areas of the Spanish State participated.

Finally, Javier Sirvent, Technology Evangelist, spoke about Artificial Intelligence in the company and its use.

A day framed in the 629th Fair of San Andreu de Torroella de Montgrí, one of the oldest in Catalonia, structured as a true multisectoral fair, with numerous complementary events to the commercial, agricultural and livestock show, to reinforce its recreational and cultural style.

Giropoma technicians, producers and sales representatives attended on behalf of the company.

About Afrucat and Giropoma

Afrucat, one of the organizers of the conference, is the Fruit Business Association of Catalonia, whose mission is to defend the viability and future of Catalan fruit companies and the population that depends on them; to promote the exchange of information, technology transfer and agricultural advice; to support innovation, internationalization and territorial differentiation of production; and to promote fruit consumption among society and knowledge of market demands. It works with the vision of promoting Catalan fruit growing towards the leadership of global fruit growing and to become an international reference in fruit markets.

Giropoma is one of the associates of this entity, which provides its members with different services -such as, for example, advice, staff recruitment, etc., monitoring tools and materials -forecasts, indicators, protocols, etc., and dissemination and marketing actions -presence in fairs and conferences, as well as dissemination of campaigns, etc.

Photo: City Council of Torroella de Montgrí